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How can businesses defend themselves from deepfake fraud scams?

Advancements in artificial intelligence (AI) has led to the rise of deepfake technology, which allows scammers to create convincingly realistic fake audio and video content.

These developments pose significant risks to businesses, potentially leading to severe financial losses and reputational damage.

A notable example is the engineering firm Arup, which suffered a fraud-induced loss of more than £20 million.

Given these threats, it is imperative for businesses to develop and implement effective strategies to protect themselves from these advanced frauds.

Strengthen your verification procedures

Strong verification processes are essential, particularly for transactions of high value.

Multi-layered authentication methods are recommended to confirm identities and requests.

By requiring multiple forms of verification, you complicate the process for impersonators attempting to commit fraud.

Regularly reviewing and updating your verification protocols will help keep your security measures robust and effective against evolving deepfake techniques.

Educating your team on deepfake risks

Awareness and training are your first line of defence against deepfake fraud.

It is vital to educate yourself and your employees about the existence and dangers of deepfakes.

Encouraging a sceptical mindset towards unusual requests can help prevent fraudulent activities.

Despite the common belief that deepfakes are only video-based, they can also be created using photographs and audio.

Train your team to spot potential fraud by identifying:

Discussing recent case studies or examples of detected deepfake scams can also enhance understanding and preparedness.

Keep up to date with new scamming techniques

By regularly updating yourself on new scamming techniques and learning from the experiences of other businesses, you can stay ahead of potential threats.

If you encounter suspicious activities, it is important to report them to the relevant authorities and alert your team to prevent future attempts.

Building a culture of security awareness and prompt reporting can significantly mitigate the risk of falling victim to these scams.

Make use of detection technology

As deepfakes become more common, the development of detection techniques has accelerated.

These systems help identify manipulated content by analysing patterns that may indicate falsification.

While useful, these technologies are not infallible and should be used in conjunction with other verification methods to ensure the highest level of security.

Investing in high-quality detection software and regularly updating these tools can significantly increase your ability to spot and stop these fraudulent attempts.

For further details or additional guidance on fraud prevention, please contact our team today.


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