Brown Butler Logo

0113 246 1234

0113 246 1234

Be SMART – Set new goals for your business

As we approach the start of another new year, many of us will be thinking about what the future holds for our business.

Creating and implementing a business plan is essential and you should have a strategy for where you want to be in three to five years.

By creating objectives and setting targets you create a sense of purpose and focus for you and your team but setting goals can be challenging.

You could try the SMART method. This relies on five key criteria – Specific, Measurable, Achievable, Realistic, and Time-Based – which allow you to create a clear target for success.

What is the plan to get you there?

It may be that small steps are needed before achieving the ultimate goals and could include:

How you can build SMART goals into your business plan:


A specific goal clearly defines what needs to be achieved, by whom, where and when it is to be achieved (and sometimes why).


Measuring draws your focus, and the latest tracking software can measure this accurately.

When you measure, you need to ask certain questions:


When you set goals, ensure they’re achievable. It’s a mistake to set unreachable goals because you’re setting yourself up for failure from the beginning.


Make sure the goal that you set has long-term importance in what you want to achieve as an individual or an organisation.


It sounds obvious but set up a timeframe. A deadline can be an excellent motivator.


Can't find what your looking for? Search